"Thinking Like a Food Marketer" Worked for Carrots

A raisin smile makes the carrot souffle from our book, The Cleaner Plate Club, even more kid-friendly.

And it can work for you, too.

Here's the story on how Baby Carrots became a competitor to junk food through, well, marketing.

And here's a post from last week I did on how you can use food marketing tactics at home to get your kids to eat vegetables.