See? Just another friggin' cookie with refined white flour and natural fats and sweeteners in place of hydrogenated oils and HFCS. Here are some easy instructions to help you avoid being deceived.
Step 1: Read only the ingredient list and nutrition information.
Step 2: Pay close attention to the serving size.
Step 3: Ignore all the b.s. on the label
The Center for Science in the Public Interest lists a few similar "food frauds" on their site. One example mentioned is from a Kellogg's Special K Label:
"[Special K Fruit and Yogurt cereal] combines the crunch of whole grain goodness, the smooth creaminess of yogurt and the sweet taste of berries.”
The cereal contains none or nearly none of these items. However, it is LEGAL for them to place such claims because of the way it is worded:
- crunch of wholegrain goodness not actual content of wholegrain
- creaminess of yogurt, but not actual yogurt
- taste of berries, not actual berries.
The food industry, like so many other entities (Bush administration for example) are counting on you just scanning the great big print and making an incorrect, if implied assumption.
You can read the list of the worst of these nutritional innuendos at the CSPI site.