Believe it or not, this exact phrase is what I get woken up with almost daily. Spoken from the words of my pre-schooler who loves going to the market as much as I do. It helps that our favorite market has great farmers, her favorite honey sticks and treats, a splash fountain to play in, a spice store, a live band playing and an outdoor bakery/cafe where we can sit and listen to the music. But it all comes back to the food.
If you have never been to a farmers market, it is a great experience for the whole family. I liked this video of local food's patron saint, Alice Waters, navigating a green market.